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CRM Analytics |
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About the Book: This essential reference shows how to use CRM Analytics Technology to turn disinterested buyers into loyal, long term and profitable customers. It illustrates how to transform raw data into actionable customer profiles that form the basis of smart--and profitable--CRM programs. Key Features: Explains how to justify CRM Analytics expenditures.Details how marketing can effectively work with IT to establish shared goals for CRM Analytics efforts.Demonstrates how to minimize the risks, and maximize the probability of CRM analytics success.Demonstrates how marketing can maximize use of CRM analytic data to attract--and retain--the best customers.Explains how CRM analytic costs can be accurately estimated. About the Author(s): Dr. Eechambadi is a well known CRM expert and CEO of Quaero, a highly successful consulting firm providing services to Fortune 500 companies. Prior to founding Quaero he was Senior Vice President at First Union Corp, Associate Director of Marketing Science at BBDO Worldwide, and a Consultant with McKinsey and Company Dr. Eechambadi speaks regularly at industry events including the Direct Marketing Association and is one of the �gurus� at crmguru.com. He holds a PhD in Marketing from the University of Texas.
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